PROPPA.COM Honda BOOSTS 2010 challenge with new sponsorship deal
06/01/2010 20:45:31

Leading energy drink brand Boost has teamed up with Proppa.com Honda as one of the team’s main sponsors for the 2010 motocross season.

Boost, which is set to roll out its first direct to consumer campaign across the UK over the next year, has signed a 12-month deal with the team.

Simon Gray, Boost managing director, said: “We have enjoyed significant growth and increased awareness of Boost this year, and are looking forward to targeting consumers directly. Motocross represents a new area for us and our sponsorship of the Proppa.com Honda team will enable us to deliver our brand proposition of affordable energy to a new and relevant audience.”

Steve Turner, Proppa.com Honda team manager, added: “Boost is a perfect fit for the motocross industry and we are looking forward to being associated with such an exciting brand.”

The team has confirmed it has retained its links with Parcel2go and Spiked and has also agreed deals with Fly clothing, Forma boots, Smith goggles, RFX hardware, Acerbis plastics, Michelin tyres, Ipone oils, DEP pipes, CZ chains, Delta brake pads, Prox racing parts, Pro Taper bars, Xtrig triple clamps, Talon wheels, Pro Carbon accessories, Samco hoses, DT1 air filters, GET lap timing equipment, GSP stands and pitboards, The new look black graphics have been designed by Spiral GFX and the bikes are kept in sparkling condition with the help of ProClean.